A story of Passion

- [ ] EARLY 70s - Maurizio Del Piano in Naples approaches fashion working in the shirt factory owned by his family, where he approaches fabrics and trends in the sartorial world
- [ ] END OF THE 70s - Having become a real job by now, he collaborates with various Neapolitan companies, for which he selects winning articles and strategies
- [ ] 1980 - The search for a new type of fashion begins, the American one, first seen on TV and then live in travels around the world. Awareness and a pinch of audacity, makes the first contacts with the most influential companies in the world, including Levi's, Nike (and others)
- [ ] 1984 - Day by day is founded in Corso Umberto in Naples, historically called "rettifilo", a shop with overseas references and a streetwear approach.
- [ ] From the 90s to 2010 - The store becomes a pole, in Naples and its province, for the street environment and continues to bring innovations to a market that increasingly faces international styles and trends. The entry into society of Mara Lourdes, in the figure of buyer and visual, is a turning point for the selection of the most exclusive and sought-after items.
- [ ] October 4, 2021 - The breakthrough . Day by day it grows , takes over the adjacent business and gives new space and a new vision to the concept of clothing . An inclusive space is created, open to all, unifying streetwear, outwear, technical, research and collectibles genres.
- [ ] 13 October 2022- No longer just for southern Italy, the store faces the world through www.daybydaynapoli.it, international e-Commerce, with a great vision, but above all awareness, that things done with passion, they have a great future.